How colour effects us.

Colour can make us feel 
a range of different emotions.

The following are some examples how colour can be perceived or even make us feel. Colour is the most powerful non-verbal way of conveying a message. Merchandisers and advertising agencies have used these colour techniques for a long time to manipulate the consumers perspective. If colour is used cleverly in an interior design space it can also evoke certain feelings and moods. You can see bellow just how intricate the effects of colour can be on ones subconscious.

Red - Red is a colour of power, it is a colour that comes at you rather than away from you. That is why it is a good colour to use as a stop signal. Red is stimulating and makes you feel alive, it can even elevate your heart rate.

Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, 
Love, Passion, Strength and Vigor

Blue -Blue is the colour of intelligence, it is soothing and puts the mind at ease. Quite often people will choose blue as their favorite colour. It will help create a feeling of calm but can also be perceived as cold if used in the wrong way.

Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy

Yellow - Yellow is a colour used to show optimism and confidence. It is a very happy colour. This is a colour that stimulates our emotions. If used incorrectly it can have the opposite effect and cause very negative emotions.

Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity, Sunshine and Warmth








Green - Green brings balance to our lives. Green is in nature all around us and required no adjustment for the eyes therefore it has a feeling of harmony and reassurance. Most people feel at rest with the colour green but it can also evoke a feeling of blandness.

Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Nature, Renewal and Tranquility




Violet - Violet can mean spirituality, comfort, passion and security. It is quite often connected to royalty. It can make us feel introverted and evoke deep contemplation. Too much violet can become depressive.

Ceremony, Expensive, Fantasy, Justice, Mystery, Nobility, Regal, Royalty, Sophistication and Spirituality






Orange - Orange is the colour of abundance. It also has a stimulating and emotional effect on people. It make us contemplate food, warmth and shelter. In opposition orange can give the impression of a lack of seriousness.

Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited and Youthful

Pink - Pink gives a feeling of tranquility and love. Even though it is a tint of red it soothes rather than stimulates. Pink is considered a feminine colour and therefore can sometimes be emasculating.

 Appreciation, Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence, Romantic, Soft and Tranquil









Grey - Grey is a neutral tone and as such can lack in emotional stimulation. It is therefore quite often considered depressing or cool. There is a lot of grey in interiors today and quite often it is paired with wooden finishes. This will then brings some warmth back into the space.

Authority, Corporate Mentality, Dullness, Humility, Moody, Practicality, Respect and Somberness






Black - Black absorbs all light. It is linked to sophistication and glamor. Black projects a feeling of weight and seriousness.

Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition





White - White is the total reflection of the colour spectrum. It is clean and simple and uncompromising. White can give a heighten perception of space but can also make a space feel clinical.

Cleanliness, Innocence, Peace, Purity, Refined, Sterile, Simplicity, Surrender and Truthfulness







Brown -Brown is the colour of earth and nature and is considered a reliable and supportive colour. However it can convey a feeling of heaviness and lack of sophistication as well.

Calmness, Depth, Earth, Natural, Roughness, Richness, Simplicity, Serious, Subtle, Utility and Woodsy.

This is just a small indication of the depth of feelings that these colours can convey. Such a fascinating topic.

FOR MORE INFORMATION FROM MY REFERENCE,
 SEE THE LINK BELOW

LINK - Psychological Properties Of Colours

Image Refferences

http://www.graphicmania.net/how-to-pick-the-right-color-for-your-brand/

http://www.pricedigital.com/images/Blog/logos-colors/logos-blue.jpg

https://laurengastonx.files.wordpress.com/2012/04/arch-logo.png

http://www.1stwebdesigner.com/wp-content/uploads/2010/08/32-great-green-logos.jpg

http://thestockingslady.blogspot.com.au/2013/05/living-room-orange-ideas.html

http://www.polyvore.com/pink_furniture_sofa_blyhte_momoko/thing?id=62396068

http://creepypasta.wikia.com/wiki/File:Jac_126-1220_old_grey_house.jpg

http://www.logocritiques.com/resources/color_psychology_in_logo_design

http://www.terrysfabrics.co.uk/blog/2014/08/29/doing-the-white-thing-12-ways/

http://www.logocritiques.com/resources/color_psychology_in_logo_design